The Every Angle Launch
Every home we list gets a launch. Not an upload.
Most agents take photos, hit the MLS, and hope. We built a system instead. It's called the Every Angle Launch, and every Raynard listing gets all of it.
Coastal Intelligence
Before we talk marketing, we talk price.
Every launch starts with a Coastal Intelligence pricing analysis. Closed sales, active competition, and days on market for your street, not your city. We track this data monthly across ten South OC cities, and the first three weeks on market decide your outcome.
Priced right from day one is the whole game.
The launch, step by step
Every day of your first week is planned.
- 01
Your home gets an identity.
A name, a story, and a one page identity built around what makes your property worth crossing the county for. Buyers remember homes with a story. They scroll past homes with a description.
- 02
One production day. Eight assets.
Editorial photography, a cinematic property film, short form clips cut for social, twilight exteriors, and a full MLS set. One coordinated shoot, planned to end at golden hour, so nothing about your home is captured halfway.
- 03
The private window.
Before your home hits the MLS, it goes to our network of Orange County agents. Sometimes the right buyer shows up before the sign does.
- 04
Launch week.
Day one, the teaser. Day three, live on the MLS with the full film and a dedicated property page. Day five, open house push. Every day of your first week is planned, because the first week is when the market decides.
- 05
The follow through.
Weekly reporting in plain English. What's working, what the traffic says, and what we adjust. You'll never wonder what your agent is doing, because we'll have already told you.
The Every Angle Launch
- Coastal Intelligence pricing analysis
- Property identity and story
- Editorial photography and cinematic film
- Private agent network window
- Planned launch week
- Weekly plain English reporting
- Broker on every file, start to finish
What most agents do
- Comps from the same three websites you can see
- Phone photos or a rushed shoot
- MLS upload
- A sign and a prayer
- A call when there's news, maybe
Who runs it
One person. The broker.
Fourteen years across lending, land development, sales, and property management means your biggest asset gets analyzed like an investment, priced like a professional, and marketed like it matters.
Thinking about selling?
Start with the numbers. We’ll run a Coastal Intelligence pricing analysis on your home, no commitment, no pressure. You’ll know what your street is doing and what your home is worth in this market. What you do with that is up to you.